Home – Case Study 1
Case Study
Vaishnavi Khandkar
- Portrait Artist & Coach
THE CLIENT
Charcoal portrait artist · 6,500+ students mentored
Founder, Creative Genius Hub
THE CHALLENGE
Inconsistent content · No funnel · Weak branding · Growth stalled
WHAT WE DELIVERED
Social Media · Landing Page · Creatives · Logo · Video Editing
Our Approach
We developed a comprehensive strategy focused on branding, user experience, and conversion optimization.
01
Audit & Positioning
- Audited existing content
- Identified key content gaps
- Refined brand positioning
- Established expert authority
02
Visual Brand System
- Created a cohesive identity
- Defined colors and typography
- Designed reusable templates
- Built visual consistency
03
Content Strategy
- Defined core content pillars
- Planned educational content
- Highlighted student transformations
- Added testimonials and BTS
04
Content Production
- Produced engaging reels
- Edited video-first content
- Created educational visuals
- Optimized hooks and storytelling
05
Funnel & Landing Page
- Built a masterclass landing page
- Structured a conversion-focused funnel
- Added strategic CTAs
- Guided followers toward enrollment
06
Growth & Optimization
- Optimized content for reach
- Improved watch-time performance
- Tested hooks and formats
- Refined strategy using insights
Results After Launch
Video Editing & Content
Key Takeaway
Through strategic branding and conversion-focused website development, NovaTech Solutions successfully repositioned itself as a premium technology consulting company, resulting in stronger market authority, higher engagement, increased lead generation, and sustainable business growth.
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